Atlas Consulting

A serious firm with a WordPress-template website.

Atlas had outgrown their original site. They were pitching for £100k+ retainers but their website looked like a £49 theme. Prospects who Googled them after meetings were bouncing because the site signalled "small, generic" — not "premium boutique".

They also had no good way to publish case studies. Their best work was sitting in PowerPoint decks, invisible to anyone who hadn't seen the deck.

Editorial design + a CMS the team would actually use.

We started with positioning. Atlas isn't a generalist consultancy — they're domain specialists in market entry and operations for £5–50m businesses. The new site had to telegraph that on first glance.

Design-wise we leaned into editorial: serif display type, generous white space, navy + gold palette. The hero leads with confidence ("Strategy that scales") rather than a generic services list.

For the CMS we picked Sanity over WordPress — the partners write their own case studies and insights, and Sanity's structured-content editor made publishing feel like writing in Notion, not fighting Gutenberg blocks.

What we shipped.

A 9-page Next.js site deployed on Vercel, with the following key features:

• ✓
  Custom design systemBespoke typography (Cardo + Manrope), 8-step color scale, and a Figma component library handed off for future in-house design.
• ✓
  Sanity-powered CMSCase studies, insights, team bios, and service pages — all editable by non-technical partners.
• ✓
  Lead-gen funnelCustom contact flow with intent qualification (engagement type, budget tier, timeline) that pre-qualifies leads before they hit the partners' inboxes.
• ✓
  Performance-tuned97/100 Lighthouse on mobile. ISR for content pages, image optimisation via Next.js, no analytics bloat.
• ✓
  SEO foundationStructured-data schema for the firm and articles, XML sitemap, OG share cards generated per page.

What happened in the first 90 days.