Helix Fitness

Great gym. Invisible on Google.

Helix is a serious independent gym in North London — strength-focused, no contracts, run by two coaches who actually know what they're doing. But on Google, big chains were taking all the oxygen. Helix ranked #12 for "gym near me" in their borough; nobody scrolls to page 2.

Their main acquisition channel was Instagram, which had plateaued. Memberships per month were flat for 8 months running.

Three phases, sixteen months.

Months 1–3: Foundation. Technical SEO audit fixed 47 crawl issues. Rewrote 8 service pages with proper local schema. Optimised Google Business Profile, got listed in every relevant directory, fixed NAP consistency across 22 citations.

Months 4–9: Content engine. Published 2 long-form articles per month targeting "[exercise] near me" and "how to [fitness goal]" keywords. Built 38 quality backlinks from fitness publications and local borough sites.

Months 10–16: Compound interest. Doubled down on what was working. Added comparison pages ("Helix vs. PureGym vs. The Gym Group"), launched a member-success story series, and started running a £200/month Google Local Services campaign.

What was delivered.

• ✓
  Full technical SEO audit + fixesCrawl errors, schema, page speed, Core Web Vitals, internal linking — all sorted in the first 6 weeks.
• ✓
  32 long-form articlesAuthored in-house style, targeting both local and informational keywords. All still ranking 12+ months later.
• ✓
  Google Business Profile optimisationPhotos, posts, Q&A, weekly updates. Now drives 1,800+ monthly profile views and 142 calls/month.
• ✓
  Backlink building38 contextual links from fitness publications, local press, and partner businesses.
• ✓
  Monthly performance reportingClear, jargon-free reports tied to actual business outcomes — not vanity metrics.

16 months of compounding.