Good product, leaky checkout.
UrbanWear was selling well at pop-up markets but their online conversion was 0.6%. The store was on a free Shopify theme with no brand identity, a 5-step checkout, and zero retargeting in place.
Worst of all — about 78% of customers who added items to cart never completed checkout. No abandoned-cart emails. No SMS. Just lost revenue.
Theme rebuild + automation.
We rebuilt the storefront with a custom Liquid theme that reflects the brand's gritty, urban energy — high-contrast photography, bold typography, generous product spacing.
For checkout, we shortened it to two steps using Shopify's accelerated checkout features and Shop Pay. For abandoned carts, we set up a 4-email + 2-SMS Klaviyo flow that recovers about 14% of dropped sessions.
Finally, we wired up Meta Pixel and a Google Ads conversion API endpoint so the brand could finally run retargeting ads that actually attribute.
What we shipped.
- ✓Custom Shopify themeLiquid-based, fully editable in the Shopify admin, mobile-first design.
- ✓2-step accelerated checkoutShop Pay, Apple Pay and Google Pay enabled. Address autofill. Express options above the fold.
- ✓Klaviyo automation4-email cart recovery flow, welcome series, back-in-stock notifications, post-purchase upsell.
- ✓Conversion trackingMeta Pixel + Conversions API, Google Ads tag, GA4 e-commerce events — clean attribution end-to-end.
- ✓Product page upgradesSize guide modal, real-time stock counters, sticky add-to-cart, customer photo gallery.
The numbers (month 1 vs. month 0).
"We were leaving so much money on the table without realising it. Within 4 weeks we were doing more revenue than we'd done in the previous quarter. The Klaviyo flows pay for themselves every week."
— Founder, UrbanWear