// WHAT THIS IS

Your site, on their home screen.

An icon among their other icons, opening full screen with no address bar, and findable by searching the store. From £1,499.

We have actually done this

Zgjedhja Ime, the rental platform in our portfolio, is on Google Play. It went through the store listing, the content rating, the data safety declaration and Google's review, and it is in closed testing now under a personal developer account.

That matters for one reason: we have hit the delays personally, so the timeline we quote you is the one that actually happens rather than the one that sounds good on a call.

What we have not done yet is ship to Apple's App Store. We can build for it and we quote for it, and we would rather tell you that now than let you find out from a case study that does not exist.

// ON GOOGLE PLAY

Packagecom.zgjedhjaime.twa
Target SDK36
Store listingComplete
StageClosed testing
// TWO ROUTES

One of these is right for you. Usually the first.

Your website, wrapped

The site you already have, packaged so the store accepts it and the phone installs it. It opens full screen, keeps working with no signal, and updates when the website updates — because it is the website.

Right for almost every small business. One codebase, one thing to maintain, and a change goes live without waiting for a review.

Native, built twice

Separate builds for Android and iOS, in the languages each platform expects. Necessary when you need the camera doing real work, Bluetooth, background location, or heavy offline data.

Expensive, and slower to change. If none of those words describe your business, the first route is the honest answer.

// THE PART NOBODY MENTIONS

The stores set the timeline, not us.

Building it is the quick half. These are the delays that decide when it is actually on someone's phone.

Google: 12 testers, 14 daysA personal developer account must run closed testing with twelve people for a fortnight before it can apply for production. Finding twelve willing testers is the real blocker. A company account skips it — that needs a registered business and a D-U-N-S number.
Apple: £79 a year, and reviewThe developer account is annual, not one-off, and it is yours rather than ours. Review is stricter than Google's, and a rejection usually costs days rather than hours.
Target SDK deadlinesGoogle raises the minimum API level every year and refuses builds below it. A build that was fine in June can be rejected in September — we hit exactly that, and it is why an app is not a thing you ship once.
Data safety and content ratingBoth stores make you declare what you collect and who you share it with, in a form that has to match what the app actually does. Getting this wrong is the most common reason a first submission comes back.
Screenshots at the right sizesEach store wants its own set, at its own dimensions, for each device class. We produce them from the real app rather than mocking them up.
It is not finished at launchPolicy changes, SDK deadlines and OS releases all need a new build eventually. Budget for a day or two a year, or take the managed option below.
// PRICING

What it costs

Store fees are paid by you, directly, because the account has to be in your name. Google is a one-off £20; Apple is £79 a year.

Google Play
£1499
one-time
  • Your site packaged as an installable app
  • Icon, splash screen and offline shell
  • Store listing, screenshots and copy
  • Data safety and content rating filed
  • We drive the review to approval
  • Apple App Store
Put it on Play
Native build
Quoted
after a call
  • For camera, Bluetooth or offline data
  • Separate Android and iOS builds
  • Scoped properly before a number is given
  • Typically several weeks, not days
  • We will say if you do not need it
Talk it through

Keeping it alive — £39/mo

Rebuilds when Google raises the target SDK, policy declarations kept current, and a new submission when either store changes its rules. Optional, and cancellable monthly.

// BEFORE YOU BUY

When you should not have an app.

Most small businesses do not need one, and we would rather say so than take the money.

If nobody visits twice

An app earns its place with people who come back. A visitor who needs your address once will never install anything. A good mobile site serves them better and costs you nothing extra.

If the site is not ready

Wrapping a site that is slow or hard to use produces a slow, hard-to-use app with worse reviews attached. Fix the site first — that is the cheaper job and it helps everyone, not just the people who install.

If you want it for the badge

"We have an app" impresses nobody in 2026. If you cannot name the thing a customer would open it to do more than once a month, the money belongs in getting found instead.

// NEXT

Send us the site.

We will tell you whether wrapping it is worth doing, what the store review will pick up on, and how long it will really take — before you commit to anything.

Start a project